advertising

NOUN /ædvər,taɪzɪŋ/
11 LETTERS · 4 SYLLABLES · STARTS WITH A

advertising is a valid 11-letter word worth 16 points in Scrabble and 19 points in Words with Friends.

SCRABBLE WORDS WITH FRIENDS
A1D2V4E1R1T1I1S1I1N1G2
1 + 2 + 4 + 1 + 1 + 1 + 1 + 1 + 1 + 1 + 2 =16 PTS
DOUBLE WORD → 32TRIPLE WORD → 48
MEANING

What does advertising mean?