amativeness

NOUN /æmətɪvnɛs/
11 LETTERS · 4 SYLLABLES · STARTS WITH A

amativeness is a valid 11-letter word worth 16 points in Scrabble and 19 points in Words with Friends.

SCRABBLE WORDS WITH FRIENDS
A1M3A1T1I1V4E1N1E1S1S1
1 + 3 + 1 + 1 + 1 + 4 + 1 + 1 + 1 + 1 + 1 =16 PTS
DOUBLE WORD → 32TRIPLE WORD → 48
MEANING

What does amativeness mean?