conventionalising

17 LETTERS · 6 SYLLABLES · STARTS WITH C

conventionalising is a valid 17-letter word worth 23 points in Scrabble and 31 points in Words with Friends.

SCRABBLE WORDS WITH FRIENDS

C3O1N1V4E1N1T1I1O1N1A1L1I1S1I1N1G2

3 + 1 + 1 + 4 + 1 + 1 + 1 + 1 + 1 + 1 + 1 + 1 + 1 + 1 + 1 + 1 + 2 =23 PTS

DOUBLE WORD → 46TRIPLE WORD → 69

MEANING

What does conventionalising mean?