conventionalizing

17 LETTERS · 6 SYLLABLES · STARTS WITH C

conventionalizing is a valid 17-letter word worth 32 points in Scrabble and 40 points in Words with Friends.

SCRABBLE WORDS WITH FRIENDS

C3O1N1V4E1N1T1I1O1N1A1L1I1Z10I1N1G2

3 + 1 + 1 + 4 + 1 + 1 + 1 + 1 + 1 + 1 + 1 + 1 + 1 + 10 + 1 + 1 + 2 =32 PTS

DOUBLE WORD → 64TRIPLE WORD → 96

MEANING

What does conventionalizing mean?