fancify

VERB
7 LETTERS · STARTS WITH F

fancify is a valid 7-letter word worth 18 points in Scrabble and 19 points in Words with Friends.

SCRABBLE WORDS WITH FRIENDS
F4A1N1C3I1F4Y4
4 + 1 + 1 + 3 + 1 + 4 + 4 =18 PTS
DOUBLE WORD → 36TRIPLE WORD → 54
MEANING

What does fancify mean?