head honcho

NOUN
11 LETTERS · STARTS WITH H

head honcho is a valid 11-letter word worth 22 points in Scrabble and 21 points in Words with Friends.

SCRABBLE WORDS WITH FRIENDS
H4E1A1D2H4O1N1C3H4O1
4 + 1 + 1 + 2 + 0 + 4 + 1 + 1 + 3 + 4 + 1 =22 PTS
DOUBLE WORD → 44TRIPLE WORD → 66
MEANING

What does head honcho mean?