hit the bottle

VERB
14 LETTERS · STARTS WITH H

hit the bottle is a valid 14-letter word worth 20 points in Scrabble and 20 points in Words with Friends.

SCRABBLE WORDS WITH FRIENDS
H4I1T1T1H4E1B3O1T1T1L1E1
4 + 1 + 1 + 0 + 1 + 4 + 1 + 0 + 3 + 1 + 1 + 1 + 1 + 1 =20 PTS
DOUBLE WORD → 40TRIPLE WORD → 60
MEANING

What does hit the bottle mean?