merchandising

NOUN /mɜrʧən,daɪzɪŋ/
13 LETTERS · 4 SYLLABLES · STARTS WITH M

merchandising is a valid 13-letter word worth 22 points in Scrabble and 26 points in Words with Friends.

SCRABBLE WORDS WITH FRIENDS
M3E1R1C3H4A1N1D2I1S1I1N1G2
3 + 1 + 1 + 3 + 4 + 1 + 1 + 2 + 1 + 1 + 1 + 1 + 2 =22 PTS
DOUBLE WORD → 44TRIPLE WORD → 66
MEANING

What does merchandising mean?