pinkify

VERB
7 LETTERS · STARTS WITH P

pinkify is a valid 7-letter word worth 19 points in Scrabble and 20 points in Words with Friends.

SCRABBLE WORDS WITH FRIENDS
P3I1N1K5I1F4Y4
3 + 1 + 1 + 5 + 1 + 4 + 4 =19 PTS
DOUBLE WORD → 38TRIPLE WORD → 57
MEANING

What does pinkify mean?