proprietary name

16 LETTERS · STARTS WITH P

proprietary name is a valid 16-letter word worth 24 points in Scrabble and 27 points in Words with Friends.

SCRABBLE WORDS WITH FRIENDS
P3R1O1P3R1I1E1T1A1R1Y4N1A1M3E1
3 + 1 + 1 + 3 + 1 + 1 + 1 + 1 + 1 + 1 + 4 + 0 + 1 + 1 + 3 + 1 =24 PTS
DOUBLE WORD → 48TRIPLE WORD → 72
MEANING

What does proprietary name mean?

1