publicize

VERB /pəblɪ,saɪz/
9 LETTERS · 3 SYLLABLES · STARTS WITH P

publicize is a valid 9-letter word worth 24 points in Scrabble and 29 points in Words with Friends.

SCRABBLE WORDS WITH FRIENDS
P3U1B3L1I1C3I1Z10E1
3 + 1 + 3 + 1 + 1 + 3 + 1 + 10 + 1 =24 PTS
DOUBLE WORD → 48TRIPLE WORD → 72
MEANING

What does publicize mean?