selling point

NOUN /sɛlɪŋ_pɔɪnt/
13 LETTERS · STARTS WITH S

selling point is a valid 13-letter word worth 15 points in Scrabble and 21 points in Words with Friends.

SCRABBLE WORDS WITH FRIENDS
S1E1L1L1I1N1G2P3O1I1N1T1
1 + 1 + 1 + 1 + 1 + 1 + 2 + 0 + 3 + 1 + 1 + 1 + 1 =15 PTS
DOUBLE WORD → 30TRIPLE WORD → 45
MEANING

What does selling point mean?

NOUN · 1 SENSE
1

A characteristic of something that is up for sale that makes it attractive to potential customers.

BROADER