simple idea

11 LETTERS · STARTS WITH S

simple idea is a valid 11-letter word worth 15 points in Scrabble and 18 points in Words with Friends.

SCRABBLE WORDS WITH FRIENDS

S1I1M3P3L1E1I1D2E1A1

1 + 1 + 3 + 3 + 1 + 1 + 0 + 1 + 2 + 1 + 1 =15 PTS

DOUBLE WORD → 30TRIPLE WORD → 45

MEANING

What does simple idea mean?