simple measure

14 LETTERS · STARTS WITH S

simple measure is a valid 14-letter word worth 19 points in Scrabble and 24 points in Words with Friends.

SCRABBLE WORDS WITH FRIENDS

S1I1M3P3L1E1M3E1A1S1U1R1E1

1 + 1 + 3 + 3 + 1 + 1 + 0 + 3 + 1 + 1 + 1 + 1 + 1 + 1 =19 PTS

DOUBLE WORD → 38TRIPLE WORD → 57

MEANING

What does simple measure mean?